Build Your Sales Story + Map Your First Funnel to
Turn Viewers Into Buyers
A 2-day workshop to break the content ceiling and create a system that sells
Launch Deal: $27 (Regularly $97)
JANUARY 20TH AND 21ST, LIVE WORKSHOP
We’ll meet in exactly…
In just 2 days together, you'll walk away with:
✓ Your complete conversion story
The narrative that positions you and your offers as the inevitable choice for your ideal clients.
✓ The Effortless selling framework
Learn how to mention your services in a way that creates excitement, not resistance.
✓ Your first sales funnel mapped out
Every step from "never heard of you" to "take my money" laid out clearly
✓ The Beyond Content system
My proven framework for businesses ready to grow beyond social media.
Your income shouldn’t depend on whether Social Media decides to show your content today.
But right now, it does.
And even when you GET the reach, it’s not translating to sales. You’re getting views, likes, saves. People love your content. But that love isn’t turning into payments.
You’re doing everything “right” but something’s missing.
Somewhere between chasing more views and perfecting your content, you forgot the actual goal: To make money.
So you work harder. Post more. Try new formats. But more content without a conversion system just means more people consuming your free stuff.
You’re done working this hard for this little.
When you take your business Beyond Content, everything changes
✓ You stop being another expert in the feed, and become the expert people buy from.
✓ Your content naturally leads somewhere: into a funnel that converts even when you’re offline.
✓ Viewers gets captured, nurtured, and converted through a system that works
✓ Sales become predictable, not random.
✓ Your expertise finally gets valued, not just consumed.
Same effort. Completely different results.
My Secret Sales Recipe:
The Conversion Story + Funnel Formula
Your Conversion Story sells your client’s deepest desires, framed inside your universe. It shows them what’s possible for them through you, making your content, emails, and funnels magnetic.
Your funnel takes that desire and turns it into action, guiding viewers into leads, and leads into buyers. Every step builds trust and momentum, so your business sells even when you’re offline.
Meet your Host: May Castillo
I’m May — a strategist who helps experts grow and sell online by bringing all the pieces together: content, storytelling, growth, and sales. My clients have collectively gained 400k+ followers and generated sold-out launches, profitable funnels, and business structures worthy of proper, ambitious entrepreneurs.
The difference between them and the experts who struggle isn’t talent: it’s strategy.
They know how to share their story in a way that builds authority, grows their audience, and turns that growth into consistent sales.
The Conversion Story Workshop shows you how to craft the narrative that makes your audience excited to work with you, and build the system to convert them into buyers.
These are the same strategies that separate successful experts from everyone else stuck trying to fight the algorithm for more views.
Are you ready to make that shift?
This is exactly what you get
when you join the Conversion Story Workshop
Pre-class exercise: The Authority Gap Test
A quick test that reveals exactly where you stand with your audience right now and reveals the gap between how you want to be seen and how you’re actually perceived.
Exclusive Class Workbook
Your step-by-step companion for the entire masterclass. It's your implementation guide with frameworks, examples, and space to build your strategy as we go through each topic together.
2-Day Live Intensive with May
Two focused days of live training where we’ll build your high-converting sales story and map the funnel to share it
Replay Access for 7 days
Can't make it live or want to revisit the strategies? Complete recording available for 7 days so you can implement after the class and re-reference the frameworks learned.
The Conversion Story Workshop
Build Your High-Converting Sales Story + Map Your First Funnel to Turn Viewers Into Buyers
✓ The Authority Gap Exercise — $27 value
A quick test that reveals exactly where you stand with your audience right now and reveals the gap between how you want to be seen and how you’re actually perceived.
✓ Complete Workshop Workbook — $47 value
Your step-by-step guide to craft a high-converting sales story and map your first funnel during the workshop.
✓ 2-day Live Workshop with May (3 hrs/day) — $497 value
The full Conversion Story system taught live with interactive guidance, examples, and Q&A.
✓ Replay Access for 7 Days — $97 value
Watch the complete recording for 7 days after the workshop so you can refine and implement at your own pace
Total Value: $668
Regular Price: $97
Your launch offer: $27
Cheaper than printer ink (and 10x more useful)
Regular price: $97.
Today, you get it for $27.
Claim your ticket below
The Conversion Story Workshop is for you if...
- ✓ You're tired of being stuck in the content hamster wheel. You post consistently but your income is still unpredictable and tied to daily performance.
- ✓ You know you need a funnel but don't know where to start. You want a clear system that turns followers into buyers, mapped out step by step.
- ✓ You're done hoping content alone will save your business. You're ready to build real assets that pay you consistently.
- If you're nodding along, it's time to build the system your business has been missing.
without spending any extra time creating content
Frequently Asked Questions
I'm just starting out. Will this be too advanced for me?
This masterclass is actually perfect for newer experts. The story and positioning principles I teach work at any stage of business, and the sooner you implement them, the faster you’ll see results. You’ll avoid the years of spinning your wheels that most experts go through.
What if I can't make it live?
No worries there! We’ll send out a replay for you to watch for 7 days after the event happens.
Will this work for my industry/niche?
The psychology of buying and authority-building doesn’t change by industry. Whether you’re a coach, consultant, photographer, designer, or any expert-based business, these principles apply universally.
How soon will I see results?
While we can’t guarantee results, some clients start seeing shifts within their first 2-3 weeks of implementing our strategies: better leads, more enquiries, and your first funnel built!
What's your refund policy?
It’s a live class, so we don’t offer refunds.
Why is this class so cheap?
Because it’s a win-win. I want to attract the right people into my club, and the best way to do that is to show you exactly how I work. This class delivers massive value on its own — you’ll walk away with your conversion story and content plan — and at the end, I’ll share how you can keep building your strategy with me inside my club. You’re free to join or not, but you’ll still leave with strategies you can use immediately for a fraction of the price.
Didn't read anything? Here's the wrap up:
What:
The Conversion Story Workshop: A 2-day masterclass that teaches you how to build Your High-Converting Sales Story + Map Your First Funnel to Turn Viewers Into Buyers.
When:
January 20th and 21st, 5-8PM UK (Noon-3PM EST). Full replay included for 7 days.
Where:
Live on Zoom.
Links sent after registration.
Why:
Because your expertise deserves a story that sells itself. You're ready to stop convincing and start converting through compelling narrative.
© 2025 Talk to May