Go from having "an Instagram account" to running a business that makes money beyond posting.
A program for coaches, service providers (online or in person), teachers and trainers ready to build foundations to scale
What happens when you go Beyont Content
From $2k to $6k/months and growing
Eli used to charge $500 for his packages. Now, his standard package is $2500 and he’s constantly bringing in more clients while his social media is growing.
Eli
Spanish Pronounciation Coach
50% higher income while working less
Laura decided to go all in on her business: She built a strategy to increase her prices, improve her offers, and change her positioning.
The result? earning more and working less.
Laura
English Pronounciation Teacher
From 2.5k to 10k followers and a new, aligned messaging
Alison had multiple different ideal clients, and after 10 years of trying, she wasn’t sure how to grow her visibility. With her new messaging, Alison exploded her IG account in just a few weeks from 2.5k to 10k aligned followers.
Alison
Essential Oils Educator
You’re a brilliant business owner, with offers that can transform lives.
So why are you still acting like a content creator?
You’re chasing reach instead of sales. Likes instead of clients.
And if someone asks you why, you mask it behind an attempt to “build your community.”
You’re afraid to charge more.
Afraid to ask for the sale.
Afraid your audience will dislike you.
And you know these things are holding you back from who you want to be.
We’ll take you from “just posting” to acting like a CEO
Instead of thinking of content first. We’ll put your business first, then follow with content. This way:
✓ Your content starts working as part of a bigger system, bringing in leads that actually fit.
✓ Your DMs are filling with “how do I work with you?” messages.
✓ You start building assets, not just posts – Irresistible offers, freebies that lead to sales, and funnels that compound over time.
✓ You stop relying on posting alone, because there’s structure behind how clients find and buy from you.
Ditch the content templates. Start creating with intention.
Templates tell you what to post.
Intention tells you why you’re posting.
Inside Beyond Content, content isn’t the strategy.
It’s the starting point.
Every piece of content sits inside a roadmap that looks like this:
There’s a gap between where you are and where you want to be.
And that gap is in your structure.
Inside Beyond Content, we will use the SCALE System to transform your content into a strategic business engine, where everything you create builds a bigger and more ambitious business:
Sales Funnels and Systems
that turn your content into consistent lead generationContent Strategy
that builds recognition and positions you as the premium choiceAuthority Building
that makes you the obvious expert in your spaceLean Offer Ladder
that maximises revenue from every relationshipEcosystem Design
that connects everything for compound growthGet Support.
Meet the right people.
Build the systems to scale your business.
This is everything waiting for you inside:
A full platform with my entire methodology on content, marketing, and business classes
These are not random masterclasses.
These are full courses created by me with step by step instructions. You’ll learn my reach strategy, carousels, funnels, content that converts, leads, freebie design, brand strategy, and a lot more.
May’s vault of templates, prompts, and AI tools to work faster, including…
✓ Freebie prompts & templates to structure your freebie for conversions in ChatGPT
✓ My EXACT AI carousel prompts, which have created carousels with 100k+ views
✓ AI caption generator (no more writing captions from scratch – ever)
✓ Instagram to LinkedIn post converter
✓ Brand Archetype quiz
And so much more.
Content Review Fridays
Drop your content in our designated community chat, we’ll review it every Friday for you.
Monthly live Q&A’s & Labs
Ask questions, work on your website, emails, or business strategy. Every month, we’ll bring something different to the community live.
Guest speakers every month
Every month, we’re bringing a new guest speaker to give you classes in a specific topic. Community members can also become guest speakers and show their work to the rest of the team!
A full community chat where May and the team hang out
Have a question about a course? We will answer it.
Want community support? Ask them.
Want collab opportunities? Just ask in the chat.
We make building connections as seamless as possible.
CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES." CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES."
Meet your mentors
May Castillo – Founder & Core Coach
Content and marketing strategist. Has helped over 2000 clients grow and sell online, build funnels, grow accounts to over 100k followers, and have sold out launches
Misha – Content Lead
Content creator with 600K+ followers across TikTok & Instagram, featured in international media and recognized for leading cleanups in 27 countries. Her viral videos—watched millions of times—have not only raised awareness but mobilized entire communities to act. Now, she supports others in transforming their message into unforgettable, impact-driven content.
A look inside our courses
(all included)
CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES." CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES."
[6 or 12 months]
€890
per 6 months,
or €1500/year
✓ Weekly Content Reviews
Get your content reviewed every week without needing to join any classes
✓ Monthly Q&A’s with May
✓ Monthly Guest Speakers
✓ Community Q&A support
✓ The Beyond Content Library of Courses (€5000 value)
My entire methodology covering reach, branding, sales funnels and more
✓ May’s Library of Templates, Prompts & AI Tools (€2700 value)
Including sales page copy creation, freebie creators, carousel prompts, masterclass templates, and more
[12 months]
€2900
or 3 payments of €990
✓ Everything included in Standard for 12 months, plus…
✓ 2 months of VIP experience as soon as you join:
- 4 x private calls with May: Focused sessions to analyse your offers, messaging, and systems and make clear, confident decisions together.(€2000 value)
- Your own private channel with May: Real-time guidance as you implement and refine. Monday to Friday (€1500 value)
- A custom-made action plan: A personalised roadmap that connects your content, offers, and messaging into one clear system (€1500 value)
Hear it from our clients
From 4k to 100k followers, and a thriving business
Curtis grew his following from 4k to 100k with his new messaging and strategy. He’s now attracting new opportunities, both online and in person.
Curtis
Running Coach
40k new followers, and a 10x price increase
New offers, higher pricing, more 1:1 clients, all while going from 7k to 40k followers.
Victoria went from charging $70 for her 1:1 consulting, to now launching her program of $800.
Victoria
Career Coach
From $2k to $6k/months and growing
Eli used to charge $500 for his packages. Now, his standard package is $2500 and he’s constantly bringing in more clients while his social media is growing.
Eli
Spanish Pronounciation Coach
Your Future is ambitious
And it looks like this:
The right people find you, and they stay, because your message lands.
They’re ready to pay your prices, because now they see you as an authority.
You’ve built systems that support your growth without needing constant patchwork.
Your calendar reflects a business built on purpose—sharp, aligned, moving forward.
You know what to create, when to sell, and how it all connects.
Your content carries more weight.
Your offers are positioned to convert.
And the path from discovery to purchase feels seamless, for them and for you.
There’s structure holding the whole thing together, so no effort goes to waste.
This is what your business looks like when it’s designed to grow.
And it’s already within reach.
After helping over 2500 businesses scale through content, I’ve seen what actually leads to growth:
Clear offers. Smart systems. And content that does more than just ‘get likes’.
And inside Beyond Content, we help you build a business that’s structured to grow beyond the algorithm.
If you’re ready to lead, I’ll help you get there.
We want you in if you...
✓ You're tired of playing small and know you deserve better. You're ready to take your business seriously and make more money.
✓ You’re serious about getting consistent clients and are ready to build the systems behind your content.
✓ You’re serious about getting consistent clients and are ready to build the systems behind your content.
- If you're nodding along, it's time to build the system your business has been missing.
- But if you're hoping for a magic pill that will solve all your problems in the first try... Please go buy another content template.
Everything changes the moment you commit.
The moment you commit, you start laying down the structure for your future.
You stop building out of scarcity.
You tell yourself you’re ready for something big. That you believe in yourself, and you’re done playing small. You stop chasing the ‘free advice’ you see online and begin building one core thing that holds everything else.
You move from busy to intentional.
From visible to remembered.
You begin leading like someone who’s here to stay.
Because when you commit, you’re no longer hoping success finds you.
You’re building the foundation it can land on.
And from that moment forward, your business, your brand, and your future start moving in sync.
Built for the expert who’s in motion.
Beyond Content is perfect for you if:
You’re working with clients, you’re showing up, and you’re making some sales — but not at the level you know you could be.
You’re here to build the kind of brand people seek out, because what you offer isn’t just valuable, it’s undeniable.
If you haven’t started posting, if you’re chasing quick wins, or still waiting to feel “ready”… this isn’t the space for you.
This is for the expert who’s done playing small, and is ready to build something that holds.
CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES." CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES."
Frequently Asked Questions
Is this a course? (short answer: no way!)
While there is a course component, the heart of this offer is in the full experience:
- Our classes give you the knowledge
- Our calls and community help you implement it
- Our community chat keeps you going ❤️
So you have support, structure, and real momentum behind it.
What if I don't have time to implement everything?
That’s exactly why we give you an option to join for 6 or 12-month access to everything.
So you can live your life while building big things.
This feels expensive for my current revenue.
I understand. But consider this: Staying stuck in random content creation is costing you more. Every month you don’t have a proper business strategy, you’re working hard in the wrong things. Most clients make back their investment within 90 days.
How quickly will I see results?
While we can’t guarantee results, some clients start seeing shifts within their first 2-3 weeks: better engagement, more profile visits, increased inquiry quality.
What's your refund policy?
Because this includes live coaching and immediate access to all materials, we don’t offer refunds.
How long do I have access to the Club for?
It depends on how long you join for. We have a 6 month, and a 1 year option. The price you pay when you join gets locked for life and renews automatically every year. You can cancel anytime.
Here’s the truth: Every day you delay building a proper strategy is another day your ideal clients hire someone else.
Someone less qualified. Someone with worse results. Someone who simply knew how to position themselves better.
Your expertise deserves better than random posting and hoping for the best.
Beyond Content gives you the system to turn your knowledge into consistent, premium revenue through content and systems.
Team, this is your moment to stop being the best-kept secret and start being the go-to expert.
Break the content ceiling.
Be an outlier.
Got any questions?