Go from having an 'Instagram Account' to making money even when you don't post
A program to build premium offers, stronger messaging, and content that turns expertise into demand.
What happens when you go Beyond Content
From $2k to $10k/months (and growing)
Eli
Spanish Pronounciation Coach
1.5x more income while working less
Laura
English Pronounciation Teacher
From 2.5k to 12k followers and a new, aligned messaging
Alison
Essential Oils Educator
People love your content
So why does selling feel so random?
People ask “can I pick your brain?” more often than “can I work with you?”.
You’re tired of shouting in the void about your offer.
You get clients, but the way they find you still feels random.
And between us? That really sucks.
Because you know you’re great at what you do. You just need people to see it too.
We'll help you sell your offer before you even have to pitch
Instead of thinking of content first. We’ll put your business first, then follow with content. This way:
✓ Your audience will be ready to buy before you ever need to “sound salesy”
✓ Your DMs fill with “how do I work with you?” messages, instead of the classic “Can I pick your brain?”
✓ You spend less time posting, and more time making money, because now your business has a structure online.
Stop using generic content templates.
Start creating for profit first.
Inside Beyond Content, content is the tool that drives everything towards one goal:
Make more money.
Every piece of content sits inside a roadmap that looks like this:
Your first (or next) $10k month is closer than you think
Inside Beyond Content, we will use the 5-Pillar System to transform your content into a money making engine, where everything you create builds a bigger and more ambitious business:
1. Scalable offers
to make more money while posting less
2. Content Strategy
for maximum views and leads
3. Authority Messaging & Branding
That makes you the obvious expert in your space
4. Lean Business Model
To run your business without the chaos
5. Evergreen Sales Funnels
That maximises revenue from every relationship
Get Support.
Meet the right people.
Build the systems to go beyond
This is everything waiting for you inside:
A full platform with my entire methodology on content, marketing, and business classes
A full vault of templates, prompts, and AI tools to work faster, including…
✓ My EXACT AI carousel prompts, which have created carousels with 100k+ views
✓ AI caption generator (no more writing captions from scratch – ever)
✓ Instagram to LinkedIn post converter
✓ Brand Archetype quiz
And so much more.
Weekly Content Reviews
Drop your content in our designated community chat, we’ll review it every week for you.
Monthly live Q&A’s & Labs
Ask questions, work on your website, emails, or business strategy. Every month, we’ll bring something different to the community live.
Guest speakers every month
Every month, we’re bringing a new guest speaker to give you classes in a specific topic. Community members can also become guest speakers and show their work to the rest of the team!
A full community chat where May and the team hang out
Have a question about a course? We will answer it.
Want community support? Ask them.
Want collab opportunities? Just ask in the chat.
We make building connections as seamless as possible.
CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES." CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES."
Meet your mentors
May Castillo – Founder & Core Coach
May has helped over 3000 clients grow and sell online, with $1M+ in client results, accounts grown to over 100k followers, and multiple sold-out launches.
Misha – Content Lead
Content creator with 600K+ followers across TikTok & Instagram, featured in international media and recognized for leading envirovemntal activities in 27 countries. Her viral videos have mobilized entire communities to act. Now, she supports others in transforming their message into unforgettable, impact-driven content.
A look inside our methodology
CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES." CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES."
[6 months membership]
✓ 1x Strategy Blueprint
To design your premium offer, sales strategy, and content strategy.
✓ 3x Monthly live classes
With May and guest speakers
✓ Your content reviewed, weekly
Without needing to join any classes
✓ Group Q&A support
Where both May and other members hang out and answer questions
✓ The Beyond Content Library of Courses
My entire methodology to take you from building a premium offer to selling it online
✓ May’s Library of Templates, Prompts & AI Tools
Including sales page copy creation, freebie creators, carousel prompts, masterclass templates, and more
[6 months Beyond Content + Private Strategy]
Everything included in Standard for 6 months,
+ 2 Intensive months with May where we build your strategy
In your 2 month intensive:
✓ 4x Strategy sessions with May: Focused on refining your offer structure, messaging, and content strategy. All personalised for your business.
✓ 2x months of Whatsapp Support: Private chat support with May where you can ask questions (during business hours)
✓ 2x Doc Reviews: Private video audits reviewing your current positioning online and how well it supports what you sell
Hear it from our clients
From 4k to 100k followers, and his first $10k month
Curtis grew his following from 4k to 100k with his new messaging and strategy. He’s now attracting new opportunities, both online and in person.
Curtis
Running Coach
40k new followers, and a $17k launch
New offers, higher pricing, more 1:1 clients, all while going from 7k to 40k followers.
Victoria went from charging $70 for her 1:1 consulting, to now launching her program of $800.
Victoria
Career Coach
From $2k to $10k/months and growing
Eli used to charge $500 for his packages. Now, his standard package is $2500 and he’s constantly bringing in more clients while his social media is growing.
Eli
Spanish Pronounciation Coach
Your Future is ambitious
And it looks like this:
The right people find you, and they stay, because your message lands.
They’re ready to pay your prices, because now they see you as an authority.
You’ve built systems that support your growth without needing constant patchwork.
Your calendar reflects a business built on purpose—sharp, aligned, moving forward.
You know what to create, when to sell, and how it all connects.
Your content carries more weight.
Your offers are positioned to convert.
And the path from discovery to purchase feels seamless, for them and for you.
There’s structure holding the whole thing together, so no effort goes to waste.
This is what your business looks like when it’s designed to grow.
And it’s already within reach.
After helping over 3000 businesses scale through content, I’ve seen what actually leads to growth:
Clear offers. Smart systems. And content that does more than just ‘get likes’.
And inside Beyond Content, we help you build a business that’s structured to grow beyond the algorithm.
If you’re ready to lead, I’ll help you get there.
We want you in if you...
✓ You're ready to chase bold results online: Charge more, make more, and hit your first (or next) $10k/month.
✓ You’re serious about getting consistent clients and are ready to build the systems behind your content.
✓ You have a kick ass offer, some reach, and now you're ready to turn it all into a lot more profit
- If you're nodding along, it's time to build the system your business has been missing.
- But if you're hoping for a magic pill that will solve all your problems in the first try... Please go buy another content template.
Everything changes the moment you commit.
The moment you commit, you say yes to something bigger than you.
You stop chasing money out of scarcity and build foundations that last.
And from that moment forward, your business, your brand, and your future start moving in sync.
You busy? No problem. I am too.
Beyond Content is for busy people
There is no way to stop life to join a program. And I don’t want you to.
We are here to support you as life happens.
And we designed Beyond Content to support you even if you don’t have time.
How else would we get you results?
CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES." CLEAR OFFERS. SMART SYSTEMS. AND CONTENT THAT DOES MORE THAN "GET LIKES."
Frequently Asked Questions
Is this a course? (short answer: no way!)
While there is a course component, the heart of this offer is in the full experience:
- Our classes give you the knowledge
- Our calls and community help you implement it
- Our community chat keeps you going ❤️
So you have support, structure, and real momentum behind it.
What if I don't have time to implement everything?
That’s exactly why we give you an option to stay for as long as you want!
So you can live your life while building big things.
This feels expensive for my current revenue.
I understand. But consider this: Staying stuck in random content creation is costing you more. Every month you don’t have a proper business strategy, you’re working hard in the wrong things. Most clients make back their investment within 90 days.
How quickly will I see results?
While we can’t guarantee results, some clients start seeing shifts within their first 2-3 weeks: better engagement, more profile visits, increased inquiry quality.
What's your refund policy?
Because this includes live coaching and immediate access to all materials, we don’t offer refunds.
How long do I have access to the Club for?
It depends on how long you join for. The price you pay when you join gets locked for life and renews automatically every year. You can cancel anytime.
Someone less qualified is getting your clients right now.
Your expertise deserves better than random posting and hoping for the best.
Beyond Content gives you the system to turn your knowledge into consistent, premium revenue through content and systems.
Team, this is your moment to stop being the best-kept secret and start being the go-to expert.
Break the content ceiling.
Be an outlier.
Got any questions?